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The Future of Speaker Shopping Is Here

COMPARE SPEAKERS SIDE-BY-SIDE WITH WIZPAK'S AUDIO ARENA – ENHANCING YOUR ONLINE SHOPPING EXPERIENCE.

Project Overview

Setting the Stage for Innovation in Luxury Audio

CLIENT

Wizpak is a trailblazer in luxury portable audio, renowned for merging exceptional sound with high-end wearable design. With exclusive collaborations with designer brands like MCM and Neil Barrett, Wizpak redefines the synergy between fashion and function in audio gear.

Market Dynamics

Wizpak is a trailblazer in luxury portable audio, renowned for merging exceptional sound with high-end wearable design. With exclusive collaborations with designer brands like MCM and Neil Barrett, Wizpak redefines the synergy between fashion and function in audio gear.

Role

Lead UX Designer

CLIENT

Wizpak Audio

Timeline

2.5 months

Date

2023 - 2024

User Interviews

Decoding Wizpak's User Landscape

Leveraging insights from 72 Wizpak customers, we uncovered user preferences and behaviors. This survey served as our compass, guiding us through the intricacies of Wizpak's audience to refine our digital strategies. By understanding our users' unique audio desires, we're poised to elevate their online shopping journey, ensuring Wizpak can present it’s premium sound quality with clarity.

2

Weeks

72

Interview Participants

10

Survey Participants

18

Questions

Customer Demographics

50%

Middle Age Adults

30%

Young Adults

The majority of respondents fall within the 25-54 age range, with a notable emphasis on the 45-54 group.

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Consumer Portable Speaker Priorities

33%

Prioritized Sound Quality

21%

Prioritized Volume

Survey responses show that sound quality is the most prioritized feature at 33%, followed by volume 21%.

Customer Portable Speaker Usage
 

46%

Use for Outdoor Activity

26%

Use for Primarily for Home

The primary uses of portable speakers are for outdoor activities. A significant portion of users use their portable speakers as a home entertainment device.

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Preferred Methods for Evaluating Speaker Sound Quality

46%

rated themselves highly familiar with audio terminology

implementing technical explanations & detailed specifications will resonate with Wizpak’s audience.

80%

online showcasing of speaker sound quality influence their decision

this highlights the potential effectiveness of an online sound experience for Wizpak

54%

of respondents emphasize the importance of powerful bass

this demonstrates the need to highlight the Wizpak’s bass specs present the Wizpak’s sub bass capabilities

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High Demand for Sound Quality

With 58% rating sound quality & volume as their top priority, there's a clear need for Wizpak to effectively demonstrate superior sound quality online.

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Digital Audio Demonstations

54% of respondents rate interactive audio demos as very useful, with a preference for in-person or live audio demonstrations.

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Importance of Technical Education

54% of respondents rate interactive audio demos as very useful, with a preference for in-person or live audio demonstrations.

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Visual Demonstrations

54% of respondents rate interactive audio demos as very useful, with a preference for in-person or live audio demonstrations.

User Interview Analysis Takeaways
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User Journey
 

Crafting a Fresh Audio Shopping Journey

Wizpak's "Audio Arena," highlighted in our user journey study, is a key innovation for online audio retail, addressing sound quality perceptions and enhancing customer decision-making. This insight, pivotal to our case study, showcases the value of user journey analysis in empathetically refining digital experiences with the user in mind.