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The Future of Speaker Shopping Is Here

COMPARE SPEAKERS SIDE-BY-SIDE WITH WIZPAK'S AUDIO ARENA – ENHANCING YOUR ONLINE SHOPPING EXPERIENCE.

Project Overview

Setting the Stage for Innovation in Luxury Audio

CLIENT

Wizpak is a trailblazer in luxury portable audio, renowned for merging exceptional sound with high-end wearable design. With exclusive collaborations with designer brands like MCM and Neil Barrett, Wizpak redefines the synergy between fashion and function in audio gear.

Market Dynamics

Wizpak is a trailblazer in luxury portable audio, renowned for merging exceptional sound with high-end wearable design. With exclusive collaborations with designer brands like MCM and Neil Barrett, Wizpak redefines the synergy between fashion and function in audio gear.

Role

Lead UX Designer

CLIENT

Wizpak Audio

Timeline

2.5 months

Date

2023 - 2024

User Interviews

Decoding Wizpak's User Landscape

Leveraging insights from 72 Wizpak customers, we uncovered user preferences and behaviors. This survey served as our compass, guiding us through the intricacies of Wizpak's audience to refine our digital strategies. By understanding our users' unique audio desires, we're poised to elevate their online shopping journey, ensuring Wizpak can present it’s premium sound quality with clarity.

2

Weeks

72

Interview Participants

10

Survey Participants

18

Questions

Customer Demographics

50%

Middle Age Adults

30%

Young Adults

The majority of respondents fall within the 25-54 age range, with a notable emphasis on the 45-54 group.

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Consumer Portable Speaker Priorities

33%

Prioritized Sound Quality

21%

Prioritized Volume

Survey responses show that sound quality is the most prioritized feature at 33%, followed by volume 21%.

Customer Portable Speaker Usage
 

46%

Use for Outdoor Activity

26%

Use for Primarily for Home

The primary uses of portable speakers are for outdoor activities. A significant portion of users use their portable speakers as a home entertainment device.

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Preferred Methods for Evaluating Speaker Sound Quality

46%

rated themselves highly familiar with audio terminology

implementing technical explanations & detailed specifications will resonate with Wizpak’s audience.

80%

online showcasing of speaker sound quality influence their decision

this highlights the potential effectiveness of an online sound experience for Wizpak

54%

of respondents emphasize the importance of powerful bass

this demonstrates the need to highlight the Wizpak’s bass specs present the Wizpak’s sub bass capabilities

User Interview Analysis Takeaways
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High Demand for Sound Quality

With 58% rating sound quality & volume as their top priority, there's a clear need for Wizpak to effectively demonstrate superior sound quality online.

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Digital Audio Demonstations

54% of respondents rate interactive audio demos as very useful, with a preference for in-person or live audio demonstrations.

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Importance of Technical Education

54% of respondents rate interactive audio demos as very useful, with a preference for in-person or live audio demonstrations.

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Visual Demonstrations

54% of respondents rate interactive audio demos as very useful, with a preference for in-person or live audio demonstrations.

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User Journey
 

Crafting a Fresh Audio Shopping Journey

Wizpak's "Audio Arena," highlighted in our user journey study, is a key innovation for online audio retail, addressing sound quality perceptions and enhancing customer decision-making. This insight, pivotal to our case study, showcases the value of user journey analysis in empathetically refining digital experiences with the user in mind.

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SOlutions

Bridging the Audio Divide for Diverse Preferences

How might we enhance Wizpak's online platform to demonstrate the superior sound quality of Wizpak’s portable speakers?

Proposed Solutions

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Audio Arena

With 58% rating sound quality & volume as their top priority, there's a clear need for Wizpak to effectively demonstrate superior sound quality online.

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Frequency Response

Visualizer

A feature that visually represents the sound quality and frequencies of Wizpak speakers. Users can interact with the visualizer to understand Wizpak's balanced neutral target.

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Audio Education

An online platform feature offering information about audio technology, helping customers understand the technical aspects of Wizpak's sound quality & how to compare audio specifications with other leading brands.

After discussions with the CEO and investors, the decision was made to consolidate the ‘Audio Academy’ and ‘Frequency Response Visualizer’ concepts into a ‘ Sound Discovery Page’, creating a unified page that blends educational content with interactive visualizations to demystify audio technology. Additionally, we chose to develop the ‘Audio Arena’ as a distinctive feature accessible from the Sound Discovery Page for user’s to be able to visualize and compare Wizpak’s speakers.

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Problem Statement

When shopping for portable speakers online, Wizpak customers struggle to fully understand the superior sound quality of Wizpak speakers due to the inherent constraints of online shopping platforms and digital presentation methods

User Personas
 

Bridging the Audio Divide for Diverse Preferences

Wizpak's user personas strategy encapsulates a dual focus: the Audiophiles, with their keen interest in technical specifications, and the Casual Listeners, who prioritize aesthetics and ease of use. By integrating detailed technical insights with compelling visual narratives, Wizpak aims to showcase its unparalleled sound quality in a way that appeals to both user groups.

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User Personas Takeaways
 

Wizpak aims to cater to its diverse clientele by addressing the unique needs of two primary customer groups: the tech-focused Audiophiles, who seek in-depth technical information, and the Casual Listeners, who value aesthetics and simplicity.

To appeal to both segments, I will set out to blend intricate technical details with engaging visual storytelling online. This strategy highlights their superior sound quality and ensures the product resonates with diverse user preferences.

Style guide

Mapping Brand Visual Identity & Evolution

Keeping with Wizpak's existing website aesthetic which embodies a fusion of modern boldness and sophisticated swag, articulated through a base palette of black and white, complemented by beige and dusty blue accents.

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Style Tile
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Initial Proposed Color Scheme

When developing the Audio Arena feature, I wanted to match Wizpak's modern style and add a unique visual punch to attract users. A rust orange theme was chosen for it’s vibrancy and energy, to distinguish this innovative feature yet maintain Wizpak's strong brand identity.

User Flow
 

Charting Paths to Discovering Premium Sound

Wizpak's website design smartly offers multiple pathways to the Sound Discovery page, catering to varied user behaviors. Whether accessing through the 'Discover' menu, the 'Shop' section, or scrolling through the landing page, users are seamlessly directed to explore Wizpak's sound quality. An additional mobile-specific route via social media ads further enriches user engagement.

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Final Color Scheme

Prototype

Audio Arena

Step into the Audio Arena: a dynamic feature on Wizpak's Sound Discovery page that allows users to compare Wizpak speakers with competitors. Customize your experience by selecting environments and distances to hear the unmatched sound quality Wizpak delivers.

Feature Prioritization
 

Strategizing Features for Maximum Impact

In designing Audio Arena for Wizpak, the feature planning and prioritization phase was crucial. This section explains how we selected and ranked features like Listening Device Selection and Environmental Simulation Visualizer to craft a user-centric experience. By focusing on both essentials and innovative extras; here I balanced utility with excitement. This approach ensured we targeted what matters most to users, making the feature set not just a list, but a strategic blueprint for a captivating audio experience.

Feature Prioritization Matrix
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Feature List

+ Listening Device Selection

+ Interactive User Controls

+ Product Visualizer

+ Tutorial & Guidance System

+ Environmental Simulation Visualizer

+ Visual Sound wave Representations

+ Environment Change Animation

+ Distance Change Animation

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Final Design

Sound Discovery

Discover the future of audio shopping with Wizpak’s Sound Discovery page. Compare Wizpak’s premium sound quality with top competitors through immersive visuals and audio demos across diverse environments—anytime, anywhere.

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The Audio Arena Immersive Audio Experience
User Selects Speaker
User Selects Environment
User Selects Distance
User Plays Audio Comparison
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Outcome Statistics

As we wrap up the Wizpak UX case study, it’s essential to reflect on the significant strides we've made and the insights we’ve garnered through this journey. Here are some statistics to illustrate the achievements in this design journey and some personal key takeaways from this project.

Concluding Takeaways

Working on the Wizpak project was an intense but rewarding experience. As the project manager, I had to wear multiple hats, diving deep into both design and collaboration. This project taught me the value of being adaptable and thinking on my feet. We faced our fair share of challenges, like tight resources and tricky user feedback loops, but these hurdles made us more creative in how we approached the project.

Seeing the project through from start to finish was incredibly satisfying. It taught me that staying committed and flexible can lead to great outcomes. I'm especially thankful for the trust and support my client, which allowed me to take charge and see our vision come to life.

Lo-Fidelity Wireframe
 

Building the Blueprint for Audio Discovery

In shaping Wizpak's Audio Arena, I crafted 20 lo-fi wireframes to explore the best layouts for the sound discovery and speaker comparison features. Through iterative feedback, I refined our designs, focusing on the top choices to ensure an intuitive and impactful user experience. This early-stage work laid the groundwork for a user-friendly Audio Arena, showcasing our commitment to innovation and detail while simplifying the experience for the user.

Sound Discovery Page
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Audio Arena Feature
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