Project Overview
Setting the Stage for Innovation in Luxury Audio
CLIENT
Wizpak is a trailblazer in luxury portable audio, renowned for merging exceptional sound with high-end wearable design. With exclusive collaborations with designer brands like MCM and Neil Barrett, Wizpak redefines the synergy between fashion and function in audio gear.
Market Dynamics
Wizpak is a trailblazer in luxury portable audio, renowned for merging exceptional sound with high-end wearable design. With exclusive collaborations with designer brands like MCM and Neil Barrett, Wizpak redefines the synergy between fashion and function in audio gear.
Role
Lead UX Designer
CLIENT
Wizpak Audio
Timeline
2.5 months
Date
2023 - 2024
User Interviews
Decoding Wizpak's User Landscape
Leveraging insights from 72 Wizpak customers, we uncovered user preferences and behaviors. This survey served as our compass, guiding us through the intricacies of Wizpak's audience to refine our digital strategies. By understanding our users' unique audio desires, we're poised to elevate their online shopping journey, ensuring Wizpak can present it’s premium sound quality with clarity.
2
Weeks
72
Interview Participants
10
Survey Participants
18
Questions
Customer Demographics
50%
Middle Age Adults
30%
Young Adults
The majority of respondents fall within the 25-54 age range, with a notable emphasis on the 45-54 group.
Consumer Portable Speaker Priorities
33%
Prioritized Sound Quality
21%
Prioritized Volume
Survey responses show that sound quality is the most prioritized feature at 33%, followed by volume 21%.
Customer Portable Speaker Usage
46%
Use for Outdoor Activity
26%
Use for Primarily for Home
The primary uses of portable speakers are for outdoor activities. A significant portion of users use their portable speakers as a home entertainment device.
Preferred Methods for Evaluating Speaker Sound Quality
46%
rated themselves highly familiar with audio terminology
implementing technical explanations & detailed specifications will resonate with Wizpak’s audience.
80%
online showcasing of speaker sound quality influence their decision
this highlights the potential effectiveness of an online sound experience for Wizpak
54%
of respondents emphasize the importance of powerful bass
this demonstrates the need to highlight the Wizpak’s bass specs present the Wizpak’s sub bass capabilities
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High Demand for Sound Quality
With 58% rating sound quality & volume as their top priority, there's a clear need for Wizpak to effectively demonstrate superior sound quality online.
Digital Audio Demonstations
54% of respondents rate interactive audio demos as very useful, with a preference for in-person or live audio demonstrations.
Importance of Technical Education
54% of respondents rate interactive audio demos as very useful, with a preference for in-person or live audio demonstrations.
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Visual Demonstrations
54% of respondents rate interactive audio demos as very useful, with a preference for in-person or live audio demonstrations.
User Interview Analysis Takeaways
User Journey
Crafting a Fresh Audio Shopping Journey
Wizpak's "Audio Arena," highlighted in our user journey study, is a key innovation for online audio retail, addressing sound quality perceptions and enhancing customer decision-making. This insight, pivotal to our case study, showcases the value of user journey analysis in empathetically refining digital experiences with the user in mind.