Project Overview
Setting the Stage for Innovation in Luxury Audio
CLIENT
Wizpak is a trailblazer in luxury portable audio, renowned for merging exceptional sound with high-end wearable design. With exclusive collaborations with designer brands like MCM and Neil Barrett, Wizpak redefines the synergy between fashion and function in audio gear.
Market Dynamics
Wizpak is a trailblazer in luxury portable audio, renowned for merging exceptional sound with high-end wearable design. With exclusive collaborations with designer brands like MCM and Neil Barrett, Wizpak redefines the synergy between fashion and function in audio gear.
Role
Lead UX Designer
CLIENT
Wizpak Audio
Timeline
2.5 months
Date
2023 - 2024
User Interviews
Decoding Wizpak's User Landscape
Leveraging insights from 72 Wizpak customers, we uncovered user preferences and behaviors. This survey served as our compass, guiding us through the intricacies of Wizpak's audience to refine our digital strategies. By understanding our users' unique audio desires, we're poised to elevate their online shopping journey, ensuring Wizpak can present it’s premium sound quality with clarity.
2
Weeks
72
Interview Participants
10
Survey Participants
18
Questions
Customer Demographics
50%
Middle Age Adults
30%
Young Adults
The majority of respondents fall within the 25-54 age range, with a notable emphasis on the 45-54 group.
Consumer Portable Speaker Priorities
33%
Prioritized Sound Quality
21%
Prioritized Volume
Survey responses show that sound quality is the most prioritized feature at 33%, followed by volume 21%.
Customer Portable Speaker Usage
46%
Use for Outdoor Activity
26%
Use for Primarily for Home
The primary uses of portable speakers are for outdoor activities. A significant portion of users use their portable speakers as a home entertainment device.
Preferred Methods for Evaluating Speaker Sound Quality
46%
rated themselves highly familiar with audio terminology
implementing technical explanations & detailed specifications will resonate with Wizpak’s audience.
80%
online showcasing of speaker sound quality influence their decision
this highlights the potential effectiveness of an online sound experience for Wizpak
54%
of respondents emphasize the importance of powerful bass
this demonstrates the need to highlight the Wizpak’s bass specs present the Wizpak’s sub bass capabilities
User Interview Analysis Takeaways
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High Demand for Sound Quality
With 58% rating sound quality & volume as their top priority, there's a clear need for Wizpak to effectively demonstrate superior sound quality online.
Digital Audio Demonstations
54% of respondents rate interactive audio demos as very useful, with a preference for in-person or live audio demonstrations.
Importance of Technical Education
54% of respondents rate interactive audio demos as very useful, with a preference for in-person or live audio demonstrations.
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Visual Demonstrations
54% of respondents rate interactive audio demos as very useful, with a preference for in-person or live audio demonstrations.
User Journey
Crafting a Fresh Audio Shopping Journey
Wizpak's "Audio Arena," highlighted in our user journey study, is a key innovation for online audio retail, addressing sound quality perceptions and enhancing customer decision-making. This insight, pivotal to our case study, showcases the value of user journey analysis in empathetically refining digital experiences with the user in mind.
SOlutions
Bridging the Audio Divide for Diverse Preferences
How might we enhance Wizpak's online platform to demonstrate the superior sound quality of Wizpak’s portable speakers?
Proposed Solutions
Audio Arena
With 58% rating sound quality & volume as their top priority, there's a clear need for Wizpak to effectively demonstrate superior sound quality online.
Frequency Response
Visualizer
A feature that visually represents the sound quality and frequencies of Wizpak speakers. Users can interact with the visualizer to understand Wizpak's balanced neutral target.
Audio Education
An online platform feature offering information about audio technology, helping customers understand the technical aspects of Wizpak's sound quality & how to compare audio specifications with other leading brands.
After discussions with the CEO and investors, the decision was made to consolidate the ‘Audio Academy’ and ‘Frequency Response Visualizer’ concepts into a ‘ Sound Discovery Page’, creating a unified page that blends educational content with interactive visualizations to demystify audio technology. Additionally, we chose to develop the ‘Audio Arena’ as a distinctive feature accessible from the Sound Discovery Page for user’s to be able to visualize and compare Wizpak’s speakers.
Problem Statement
When shopping for portable speakers online, Wizpak customers struggle to fully understand the superior sound quality of Wizpak speakers due to the inherent constraints of online shopping platforms and digital presentation methods
User Personas
Bridging the Audio Divide for Diverse Preferences
Wizpak's user personas strategy encapsulates a dual focus: the Audiophiles, with their keen interest in technical specifications, and the Casual Listeners, who prioritize aesthetics and ease of use. By integrating detailed technical insights with compelling visual narratives, Wizpak aims to showcase its unparalleled sound quality in a way that appeals to both user groups.
User Personas Takeaways
Wizpak aims to cater to its diverse clientele by addressing the unique needs of two primary customer groups: the tech-focused Audiophiles, who seek in-depth technical information, and the Casual Listeners, who value aesthetics and simplicity.
To appeal to both segments, I will set out to blend intricate technical details with engaging visual storytelling online. This strategy highlights their superior sound quality and ensures the product resonates with diverse user preferences.
Style guide
Mapping Brand Visual Identity & Evolution
Keeping with Wizpak's existing website aesthetic which embodies a fusion of modern boldness and sophisticated swag, articulated through a base palette of black and white, complemented by beige and dusty blue accents.
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Style Tile
Initial Proposed Color Scheme
When developing the Audio Arena feature, I wanted to match Wizpak's modern style and add a unique visual punch to attract users. A rust orange theme was chosen for it’s vibrancy and energy, to distinguish this innovative feature yet maintain Wizpak's strong brand identity.
User Flow
Charting Paths to Discovering Premium Sound
Wizpak's website design smartly offers multiple pathways to the Sound Discovery page, catering to varied user behaviors. Whether accessing through the 'Discover' menu, the 'Shop' section, or scrolling through the landing page, users are seamlessly directed to explore Wizpak's sound quality. An additional mobile-specific route via social media ads further enriches user engagement.
Final Color Scheme
Feature Prioritization
Strategizing Features for Maximum Impact
In designing Audio Arena for Wizpak, the feature planning and prioritization phase was crucial. This section explains how we selected and ranked features like Listening Device Selection and Environmental Simulation Visualizer to craft a user-centric experience. By focusing on both essentials and innovative extras; here I balanced utility with excitement. This approach ensured we targeted what matters most to users, making the feature set not just a list, but a strategic blueprint for a captivating audio experience.
Feature Prioritization Matrix
Feature List
+ Listening Device Selection
+ Interactive User Controls
+ Product Visualizer
+ Tutorial & Guidance System
+ Environmental Simulation Visualizer
+ Visual Sound wave Representations
+ Environment Change Animation
+ Distance Change Animation
Final Design
Sound Discovery
Discover the future of audio shopping with Wizpak’s Sound Discovery page. Compare Wizpak’s premium sound quality with top competitors through immersive visuals and audio demos across diverse environments—anytime, anywhere.
The Audio Arena Immersive Audio Experience
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Outcome Statistics
As we wrap up the Wizpak UX case study, it’s essential to reflect on the significant strides we've made and the insights we’ve garnered through this journey. Here are some statistics to illustrate the achievements in this design journey and some personal key takeaways from this project.
Concluding Takeaways
Working on the Wizpak project was an intense but rewarding experience. As the project manager, I had to wear multiple hats, diving deep into both design and collaboration. This project taught me the value of being adaptable and thinking on my feet. We faced our fair share of challenges, like tight resources and tricky user feedback loops, but these hurdles made us more creative in how we approached the project.
Seeing the project through from start to finish was incredibly satisfying. It taught me that staying committed and flexible can lead to great outcomes. I'm especially thankful for the trust and support my client, which allowed me to take charge and see our vision come to life.
Lo-Fidelity Wireframe
Building the Blueprint for Audio Discovery
In shaping Wizpak's Audio Arena, I crafted 20 lo-fi wireframes to explore the best layouts for the sound discovery and speaker comparison features. Through iterative feedback, I refined our designs, focusing on the top choices to ensure an intuitive and impactful user experience. This early-stage work laid the groundwork for a user-friendly Audio Arena, showcasing our commitment to innovation and detail while simplifying the experience for the user.
Sound Discovery Page
Audio Arena Feature
