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User Research
Through surveys and interviews with 72 users, we identified key preferences: audiophiles value technical details, while casual listeners prioritize ease of use and aesthetics.
User Research Takeaways
01
High Demand for Sound Quality
02
Digital Audio
Demonstations
03
Importance of Technical
Education
04
Visual Demonstrations
Design Planning
Seamless user flows guide users to explore the Sound Discovery Page via multiple touchpoints, including through social media and product pages.
Wireframe Approach
Lo-fi wireframes explored layouts for the Sound Discovery Page, focusing on usability and engagement through iterative feedback.
DESIGN PROCESS
Design Decisions
Style tiles refined Wizpak’s aesthetic with a modern black-and-white palette and soft blue accents, tested with Maze to ensure optimal user engagement.
Prototype
Audio Arena
A feature on Wizpak's Sound Discovery page that allows users to compare Wizpak speakers with competitors. Customize your experience by selecting environments and distances to hear the unmatched sound quality Wizpak delivers.
FINAL DESIGN
Sound Discovery
A central page designed to educate users and provide immersive tools to compare Wizpak speakers to competitors in real-world scenarios.
Within three months of launching the Audio Arena and Sound Discovery Page, Wizpak saw a 63% increase in overall revenue and a 43% boost in conversion rates. By providing interactive, real-time audio comparisons, user engagement soared with an 85% open rate—demonstrating the power of immersive design in e-commerce.
This project highlights the impact of leveraging user-centered research and interactive features to redefine luxury audio experiences. By combining technical depth with elegant design, we bridged the gap between product innovation and consumer excitement—showcasing the potential of strategic UX/UI in driving tangible business results.
Testing & Iteration
We conducted user tests to validate core features and pinpoint usability hurdles, ensuring our parking solution truly addressed user frustrations. Here’s what we learned—and how we adapted.
75%
of users felt an immediate sense of "audio sophistication" when viewing the redesigned Sound Discovery page.
Iteration: Refine the visual identity to emphasize pro sound equipment, ensuring a polished and premium aesthetic.
50%
of users associated their first impression with "technical brilliance"
Iteration: Refine UI hierarchy and imagery to reinforce Wizpak’s positioning as a professional-grade audio brand
30%
of users struggled to navigate back to previous sections, leading to frustration and drop-offs.
Iteration: Implement persistent breadcrumbs, intuitive back buttons to ensure seamless navigation and reduce frustration.
60%
of users wanted a more detailed explanation of speaker components, feeling some descriptions were too surface-level.
Iteration: Enhance product descriptions with interactive tooltips, comparison charts, to make technical details more engaging and digestible.
Distance
Simulating various listening distances reveals how Wizpak’s multi-component setup maintains clarity, even in larger or open spaces.
Volume
Comparing speakers at identical volume percentages clarifies how Wizpak’s sound quality stands out under fair, apples-to-apples conditions.
Listening Device
Optimizing audio for different devices (headphones, external speakers) mirrors real-world usage, giving users an accurate preview of sound.
Song Selection
Allowing users to pick genres (EDM, jazz, classical) ensures each audio test reflects real listening preferences, showcasing Wizpak’s versatility.
Environment
Testing sound in diverse environments (open areas or enclosed rooms) highlights Wizpak’s adaptability to different acoustic conditions.
Timeline
2022 - 2023
Role
Lead Product Designer
CLient
Wizpak
TASKS
UX/UI
Research
Prototyping
Wizpak the Brand
Wizpak combines high-end studio-quality sound with luxury bag design, rethinking portable audio. Known for collaborations with fashion houses like MCM and Neil Barrett, Wizpak has become a favorite among artists such as Billie Eilish, offering studio-grade listening on the go.
Sound Discovery Page
A central hub designed to educate users and provide immersive tools to compare Wizpak speakers to competitors in real-world scenarios.
Sound Discovery Page
Audio Arena Feature
Audio Arena Feature
A standout feature allowing users to evaluate sound quality dynamically across different environments and distances.
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