TIM SIRIN
Wizpak Sound Discovery
I designed an interactive platform that bridges the “you have to hear it” gap. Teaching users what makes Wizpak sound superior and letting them A/B compare speakers online before buying.
Services
Lead Product Designer
Client
Wizpak
Year
2025
About Wizpak
Wizpak merges studio quality portable audio with luxury bag design. Founded by CEO Shannon Ridley, a music industry veteran, the brand has collaborated with MCM and Neil Barrett to deliver premium sound you can mix on in a fashion forward product.
The Challenge
Wizpak’s biggest differentiator is sound, but shoppers cannot evaluate it through standard e-commerce pages. As a result, customers rely on visuals and specs alone, which makes premium audio hard to understand and creates hesitation during purchase.
.jpeg)
The Solution
To bridge the “you have to hear it” gap, I designed a guided Sound Discovery experience that uses an educational scroll to explain what makes Wizpak sound premium. I also created Audio Arena, a comparison tool that lets users A/B test different speakers and hear the difference before buying.
Sound Discovery Page
an interactive educational scroll that explains Wizpak’s sound advantages using visuals, media, and clear proof points.
AUdio Arena Feature
a side-by-side audio comparison experience that lets users test multiple speakers and hear differences across scenarios.
Sound Discovery Page
Sound Discovery
A central page designed to educate users on Wizpak's sound quality. I created an educational Sound Discovery experience that translates hardware and tuning into clear takeaways. Interactive hotspots highlight core speaker components and a comparison chart makes the differences against competitors easy to scan.
Audio Comparison
Audio Arena makes sound quality measurable in an e-commerce context by turning “you have to hear it” into a controlled A/B comparison. I designed it to keep comparisons fair and credible, so shoppers aren’t relying on specs, marketing claims, or visuals. The result is a decision ready experience that reduces hesitation and builds confidence before purchase.
Distance
Simulating various listening distances reveals how Wizpak’s multi-component setup maintains clarity.
Volume
Comparing speakers at identical volume percentages clarifies how Wizpak’s sound quality stands out under fair conditions.
Listening Device
Optimizing audio for different devices mirrors real-world usage, giving users an accurate preview of sound.
Song Selection
Allowing users to pick genres ensures each audio test reflects real listening preferences.
Environment
Testing sound in diverse environments highlights Wizpak’s adaptability to different acoustic conditions.
Design Process
Decoding User Insights to Elevate the Wizpak Experience
Through surveys and interviews with 72 users, we identified key preferences: audiophiles value technical details, while casual listeners prioritize ease of use and aesthetics.
User Research Takeaways
We meticulously mapped each step of the user journey, from initial onboarding to advanced features, creating a frictionless flow that supports user goals at every stage without ever overwhelming the user.
01
High Demand for Sound Quality
Merging traditional treatments with modern care plans to provide balanced, comprehensive options.
02
Digital Audio
DemonstationsData-driven recommendations from trusted sources for accuracy and reliability.
03
Importance of Technical
Education
A serene, easy-to-use interface inspired by wellness apps.
04
Visual Demonstrations
Interactive tools that motivate users to track and improve their health.
Design Planning
We meticulously mapped each step of the user journey, from initial onboarding to advanced features, creating a frictionless flow that supports user goals at every stage without ever overwhelming the user.
01
Balanced Treatment Options
Merging traditional treatments with modern care plans to provide balanced, comprehensive options.
02
AI-Powered Health Insights
Data-driven recommendations from trusted sources for accuracy and reliability.
03
Minimalist, Intuitive UI
A serene, easy-to-use interface inspired by wellness apps.
04
Engagement-Driven Features
Interactive tools that motivate users to track and improve their health.
Understanding Wizpak’s Diverse Audience
Two personas emerged: Audiophiles who demand superior sound specifications and Stylish Casual Listeners who prioritize aesthetics and functionality.
Wireframe Approach
Lo-fi wireframes explored layouts for the Sound Discovery Page, focusing on usability and engagement through iterative feedback.
Design Planning
Seamless user flows guide users to explore the Sound Discovery Page via multiple touchpoints, including through social media and product pages.
Design Planning
We meticulously mapped each step of the user journey, from initial onboarding to advanced features, creating a frictionless flow that supports user goals at every stage without ever overwhelming the user.
Testing & Iteration
We conducted user tests to validate core features and pinpoint usability hurdles, ensuring our parking solution truly addressed user frustrations. Here’s what we learned and how we adapted.
75%
of users felt an immediate sense of "audio sophistication" when viewing the redesigned Sound Discovery page.
Iteration: Refine the visual identity to emphasize pro sound equipment, ensuring a polished and premium aesthetic.
50%
of users associated their first impression with "technical brilliance"
Iteration: Refine UI hierarchy and imagery to reinforce Wizpak’s positioning as a professional-grade audio brand
30%
of users struggled to navigate back to previous sections, leading to frustration and drop-offs.
Iteration: Implement persistent breadcrumbs, intuitive back buttons to ensure seamless navigation and reduce frustration.
60%
of users wanted a more detailed explanation of speaker components, feeling some descriptions were too surface-level.
Iteration: Enhance product descriptions with interactive tooltips, comparison charts, to make technical details more engaging and digestible.
Sound Discovery Page
Web & Mobile
Share information on a previous project here to attract new clients. To help visitors understand the context and background of the work, provide a brief summary. Include the project's time frame and scope, as well as its goals and outcome.
Add details about why this project was created and what makes it significant. Explain how the business handled challenges and overcame obstacles to make this undertaking a success. Consider adding images or videos to showcase the project and engage viewers.
Black Edition
Share information on a previous project here to attract new clients. To help visitors understand the context and background of the work, provide a brief summary. Include the project's time frame and scope, as well as its goals and outcome.
Add details about why this project was created and what makes it significant. Explain how the business handled challenges and overcame obstacles to make this undertaking a success. Consider adding images or videos to showcase the project and engage viewers.
Impact
Within three months of launch, Audio Arena and the Sound Discovery page contributed to a 63% increase in revenue and a 43% lift in conversion. Engagement was strong, with an 85% feature open rate, showing users actively explored the interactive audio comparison before purchasing.
