Apple Maps Parking
Navigating city parking just got a whole lot easier.
Project Overview
Reimagining Apple Maps
Timeline
Sep - Nov 2023
Sector
Sep - Nov 2023
Tasks
Research
UX UI Design
Branding
Prototyping
Project Overview
The Problem
Navigating city streets in search of parking can be a hassle. The complications of permit zones, street cleaning schedules, and other parking restrictions make this task even more challenging. By integrating a focused street parking feature into Apple Maps, users can conveniently find hassle-free street parking.
Miami, Florida
Age 51
Thousand Oaks, CA
Age 62
New York, New York
Age 31
Los Angeles, California
Age 32
Miami, Florida
Age 54
Geneva, Switzerland
Age 42
West Hollywood, CA
Age 34
Houston, Texas
Age 29
Project Overview
User Interview Participants
Street Cleaning
Multiple users cite street cleaning schedules as a consistent challenge, leading to parking restrictions and potential fines
Signage Clarity
There's a recurrent theme of unclear or misleading street signs, which complicates the parking process and can lead to mistaken assumptions. Users report having to physically get out of their cars to understand street parking rules.
Dynamic Needs
Depending on their specific activities, such as meetings in varying locations or parties, users' parking needs and challenges can change.
Paying for Parking
Users desire a nationwide consolidation of parking payment options integrated into the Apple Maps parking feature preferably with apple pay. Users report every city uses their own payment app resulting in having multiple apps for multiple cities or lots.
Metered Street Parking
Strict parking enforcement, especially concerning meters and permit parking areas, heightens user anxiety and can result in tickets
User Interview Key Takeaways
User Pain Points
Safety
Users prioritize safety, especially in unfamiliar areas or when concerns related to personal security arise. Many user’s expressed safety concerns when parking in more urban downtown areas
Availability & Duration
Users desire real-time information on parking availability, including price and length of availability, to make informed decisions.
Cost
Parking decisions are influenced by factors such as the duration of the stay and cost considerations, with users preferring street parking or parking structures based on their needs.
Convenience
The convenience of parking options, including ease of access and proximity to the destination, plays a significant role in decision-making.
Metered Street Parking
The proximity of parking options to the final destination is a key factor considered by users when choosing parking.
Accessibility
Ease of getting in and out of a parking spot or facility, including the presence of ramps, elevators, or escalators, can be crucial, especially for individuals with mobility challenges.
User Interview Key Takeaways
User Parking Selection Factors
Solutions
Ideation to Implementation
As we transition from understanding to ideation, our point-of-view statements set the stage. Guided by these insights, 'How Might We' questions pave the way for innovative solutions. Within these pages, experience the alchemy of turning observations into actions, and challenges into opportunities.
How might we improve parking rule guidance in Apple Maps to reduce user errors caused by unclear street signage?
'How Might We' Statement
Integrate a feature into parking mode highlighting frequently misunderstood streets. Users can tap on the highlighted street to view parking rules.
The Solution
Unclear street signs cause user anxiety, leading to parking mistakes and fines.
'How Might We' Statement
User Personas
A Tale of Two Drivers
In our exploration of user dynamics, a surprising uniformity emerged. regardless of their commuting style, everyone grapples with unfamiliar parking challenges. The true distinction lies not in how they commute, but how they approach the unknown: the meticulous planners versus the spontaneous navigators.
“I'd rather spend an hour planning now rather than face surprises later.”
-Meticulous Mia
"Life's too short to plan every little detail. I'll figure it out when I get there."
-Spontaneous Simon
User Personas
Precision in Parking Planning
In a world that thrives on foresight, Meticulous Mia's storyboard paints a picture of precision. Dive into a narrative where each decision is calculated and see how Apple Maps' parking feature seamlessly aligns with the meticulous minds of the world.
Mia has a doctor's appointment tomorrow in downtown and needs to plan her journey.
Frustrated, Mia struggles to find clear parking information online.
Mia has a moment of realization. Apple Map’s had an update and she sees a parking icon.
Mia discovers Apple Map’s new parking feature. Darcy uses the filters in Apple Maps Parking Mode to find available parking for doctor’s visit tomorrow.
The next day, Darcy knew her parking options and find a parking spot in a safe and convenient street parking
Thanks to Apple Maps, Darcy can now attend her Doctor appointment stress-free, knowing her car is parked safely.
User Personas
Divergent Paths, Unified Experience
In our exploration of user dynamics, a surprising uniformity emerged. regardless of their commuting style, everyone grapples with unfamiliar parking challenges. The true distinction lies not in how they commute, but how they approach the unknown: the meticulous planners versus the spontaneous navigators.
User Personas
Embracing the Unexpected
Journey with Simon as he navigates the unpredictable streets of the city. Experience the roller coaster of emotions that come with on-the-spot decisions, and witness how Apple Maps becomes an anchor in a sea of spontaneity.
Solutions
Ideation to Implementation
As we transition from understanding to ideation, our point-of-view statements set the stage. Guided by these insights, 'How Might We' questions pave the way for innovative solutions. Within these pages, experience the alchemy of turning observations into actions, and challenges into opportunities.
Feature Prioritzation Matrix
Features List
Parking Feature Map
Detailed Parking Information Tab
Parking Type Filter
Duration Filter
Cost Filter
Safety Rating System
Venue-Specific Parking Info
Apple Pay Integration for Parking Payment
Parking Reservations
Best Parking Options
Prototype
Intuitive Parking now integrated into Apple Maps
Apple Maps Parking
Seamlessly integrated with Apple Maps, our new parking feature offers an unparalleled ease in finding that perfect spot. Simplify your commute, one space at a time.
Instant Access with a Single Tap.
Journey through cities effortlessly. Initiate Apple Parking by tapping the signature 'P' icon when Apple Maps is launched. Or, let us intuitively guide you post-navigation. We're transforming every drive into a streamlined experience.
Filter, Find, and Go.
Parking has never felt this personalized. From arrival times to wheelchair accessibility, select your preferences with our advanced parking filter. Navigate through choices effortlessly, catering to your every need.
Decoding Streets, Simplified.
Say goodbye to the confusion of street signs. With a simple click, dive deep into detailed parking information – from street cleaning schedules to safety ratings. Stay informed, stay ahead, and most importantly, stay parked.
User Personas
Divergent Paths, Unified Experience
In our exploration of user dynamics, a surprising uniformity emerged. regardless of their commuting style, everyone grapples with unfamiliar parking challenges. The true distinction lies not in how they commute, but how they approach the unknown: the meticulous planners versus the spontaneous navigators.
Concluding Takeaways
In conclusion, the introduction of the parking feature to Apple Maps not only elevates the app's functionality but also taught me the importance of user-centric design in solving real-world problems. This enhancement streamlines the search for parking, making trips more efficient and less stressful for users. Through this project, I've learned the value of integrating practical, real-time solutions to improve everyday experiences.
