TIM SIRIN
Wizpak Sound Discovery
An interactive product education experience designed to make premium sound easier to understand online. I created Sound Discovery and Audio Arena to translate complex audio hardware into clear visual storytelling and side-by-side listening comparisons, helping shoppers understand the product before purchase.
Services
Lead Product Design
UX/UI
Digital Experience
Client
Wizpak
Year
2026
Challenge
Premium audio is difficult to evaluate online. Product specs could explain what Wizpak contained, but not why the sound experience was different. I needed to make that difference easier to understand before purchase.
Impact
Within three months of launch, the experience contributed to a 63% increase in revenue, a 43% lift in conversion, and an 85% feature open rate, showing strong engagement with the comparison experience.
Sound Discovery Page
Audio Arena
Audio Arena turns “you have to hear it” into a controlled A/B comparison, letting shoppers test speakers across consistent listening conditions. The experience makes sound quality easier to evaluate and builds confidence before purchase.
Distance
Simulating various listening distances reveals how Wizpak’s multi-component setup maintains clarity.
Volume
Comparing speakers at identical volume percentages clarifies how Wizpak’s sound quality stands out under fair conditions.
Listening Device
Optimizing audio for different devices mirrors real-world usage, giving users an accurate preview of sound.
Song Selection
Allowing users to pick genres ensures each audio test reflects real listening preferences.
Environment
Testing sound in diverse environments highlights Wizpak’s adaptability to different acoustic conditions.
